Never miss a call.
Never miss a lead.
FirstReach AI answers your phone the way your best receptionist would. It is set up for your business, picks up in under a second, books straight into your diary, speaks 25+ languages and hands over to a person when it should. Nobody waits on hold, and nobody rings the next name on the list.
Save Time. Cut Costs.
It takes the everyday calls, so your team can stay with the customer in front of them.
Every hour. Every call.
Set up for your business.
Before it takes a live call we map your services, your prices, your booking rules, your greeting and the way your front desk talks. Every part of it is configured for your business, and stays yours to change. It answers in 25+ languages and can switch mid-call between the ten most common.
Your voice.
It uses your greeting, your vocabulary and your tone. It can even use your own voice, from 30 to 120 minutes of recordings.
Your rules.
Slot lengths, deposits, who does what, what has to happen first: it books by your rules and never invents a price or a policy. Every one of those rules is yours to change.
Your judgement.
Complaints, clinical questions and anyone who asks for a person go straight to your team. It knows what it must not answer.
Every caller gets through.
An engaged tone is a lost booking. Five callers or fifty, each one gets their own line and an answer in about 750 milliseconds.
Never Sleep.
Bank holidays, Sunday evenings and the hour after you lock up: the phone is still answered.
Follows the conversation.
It handles interruptions, a change of mind and a caller who asks three things at once, and it knows when to hand over.
Your Inbox. Answered.
The same assistant reads and replies to your email. Enquiries get an answer in your voice within minutes, bookings are made straight from the thread, and only what needs a person reaches one. Every reply says it was prepared by your assistant.
Read the moment it lands.
Each email is sorted: a booking, a change, a question, or something that is not from a customer at all.
Written in your voice.
Replies use your tone and sign-off, with prices and availability taken live from your booking system rather than guessed.
Booked from the thread.
The appointment is made in Phorest and confirmed in the reply with a calendar invite, with no back-and-forth.
One assistant. Both channels.
Calls and emails are handled by the same assistant, with the same prices, rules and tone.
After the call.
The customer gets a text confirmation and your team gets a summary, by Telegram, WhatsApp, SMS or email.
Built around your sector.
Every business has its own vocabulary, its own booking rules and its own reasons the phone goes unanswered. The assistant is configured for yours before it takes a single live call.
- Salons and clinics
- Dental and medical
- Law firms
- Estate agents
- Trades and home services
Quotes the right price for the right therapist.
Lash lift or extensions, infill or new set, therapist or senior: the assistant knows the difference, books the right slot length and never forgets the patch test.
Emergency slots found. Clinical questions routed.
New-patient, routine, emergency and admin calls each follow your protocol. Anyone describing a medical emergency is told to call 999 before anything else.
Enquiries qualified. Nothing resembling advice.
Matter type, urgency and the parties' names for a conflict check, then a consultation in the right fee earner's diary. Process information only, from your own wording.
Viewings booked at 9pm on a Saturday.
Portal leads answered when they arrive, applicants qualified, viewings booked against negotiator diaries, and maintenance calls logged with the right urgency.
You are up a ladder. It still gets answered.
Job details captured, site visits booked, gas-smell triage before anything else, and genuine emergencies transferred straight to your mobile.
Smart Integration.
Every call ends up in your systems, not in a message someone has to type up.
Books into Phorest while the caller is still on the line. Semble, for GP practices, is in development.
Any CRM, job sheet or other tool with an API is linked per client. We confirm what is possible in the consultation.
When a caller asks for a person, the call is transferred live to your mobile or office line, or a message is taken and your team alerted.
Where the calls actually go.
One year of inbound calls for one London salon, drawn as a funnel. A third of them are never answered, and an unanswered call cannot become a booking.
a year, for one salon: 17 calls a day, 356 trading days, a £70 average booking and 34% of calls unanswered. Modelled from its published menu and hours, not measured.
Run it with your numbersThree steps to go-live.
How we go from a first conversation to the assistant answering your phone. About a week, and nothing changes in your diary until you sign off.
Consultation
About an hour. We map your services, prices, hours, booking rules and the way you want the phone answered.
Integration
We connect your booking system or calendar so the assistant reads live availability and writes bookings back.
Sign-off and go-live
You review the persona and the rules, then we divert your line. We suggest starting with closed hours and overflow only.
Hear it before you buy it.
A demo line you can ring right now to talk to the assistant yourself, plus sample calls for a salon, a dental practice, an estate agent and a heating engineer, written out line by line.
The Economics.
| Cost Category | One receptionist (40 hours a week) | Four receptionists (168-hour rota) | FirstReach AI |
|---|---|---|---|
| Gross Salary / Fee | £26,000 | £104,000 | £6,000 Illustrative |
| Employer NI (15%) | £3,150 | £12,600 | £0 |
| Pension (3%) | £780 | £3,120 | £0 |
| Recruitment & Training | £2,500 | £10,000 | £0 |
| Sickness / Absence Cover | £1,500 | £6,000 | £0 |
| Overheads (Desk/IT) | £2,000 | £8,000 | £0 |
| Total Annual Cost | ~£0 | ~£0 | £0 Illustrative |
| Weekly Coverage Hours | 40 | 168 (Rota) | 168 (Permanent) |
| Calls at the same time | 1 Call | 1 Call (Shift Limited) | Unlimited |
Assumptions and sources: human costs are modelled, fully loaded figures using a £26,000 base salary for a single receptionist (Indeed UK salon receptionist salary data), employer National Insurance at 15% above the secondary threshold and a 3% auto-enrolment pension (gov.uk rates for 2026 to 2027), with allowances for recruitment, absence cover and overheads. The four-person team is four sequential full-time equivalents for 168-hour cover. FirstReach's £6,000 is an illustrative average; your quote is set per business and confirmed in writing. All figures are estimates, not a guarantee of savings.
Your callers' data, handled properly.
You stay the controller.
We act only on your documented instructions as your processor, under a written data-processing agreement that is part of our standard terms.
Nothing trains a model.
Not ours. Deepgram, Cartesia, OpenAI and Twilio work for us under data-processing terms. Every Deepgram request carries the model-improvement opt-out and OpenAI API data is not used for training.
Callers are told.
Every call opens by saying it is an automated assistant and that the call is transcribed. Anyone can ask for a person at any time.
UK GDPR, in writing.
Encryption in transit and at rest, retention you control, prompt breach notification, and deletion when you leave.
Common Questions
Every deployment is set up for one business: your services, prices, booking rules, greeting and tone, signed off by you before it takes a live call.
It transfers the call live to your mobile or office line. If nobody picks up, it takes a message and alerts your team straight away.
Phorest is built in and Google Calendar is connected. Semble, for GP practices, is in development. Any other booking system or CRM with an API is linked per client, and we confirm what is possible for your setup in the consultation.
Yes. It reads live availability, books with the right length and the right member of staff, and texts the caller a confirmation.
The voice is natural and it copes with interruptions and a change of mind. It still tells callers it is an AI, because that is honest and it is written into your contract.
From your own information: your service list, prices, hours and policies, plus the answers you give us to common questions. It does not invent a price or a policy.
Each caller gets their own line, so nobody hears an engaged tone or waits in a queue.
It costs a fraction of one salary and covers all 168 hours of the week. It does not replace judgement: anything it should not answer goes to a person.
Reception - Reinvented, Redefined.
Book a Demo.
Twenty minutes. We map how your phone and inbox work today, show you the assistant set up for a business like yours, and tell you what a pilot would look like.
Thanks.
We will email you shortly to arrange a time.