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Industries · Estate and letting agents

AI receptionist for
estate and letting agents.

Your negotiators are out doing the job. FirstReach answers every call, books viewings, takes valuation requests and logs tenant issues, evenings and weekends included.

01 The problem

What the phone is like in your business.

01

Portal leads arrive at 9pm

Applicants browse after work and expect a reply that night. By morning they have booked a viewing with the agent who answered.

02

Negotiators are out on viewings

The people best placed to convert a call are in a car or a hallway. The office line rings out on a Saturday.

03

Tenants' calls clog the sales line

Maintenance reports and rent queries take the line at exactly the moment a buyer calls.

02 Fit

What FirstReach gets right for estate agents.

What we set up for your sector, in your words and by your rules, before it takes a live call.

  • Books viewings against property availability and negotiator diaries, and sends the address and contact details by text.
  • Captures valuation requests with the address, timing and reason for moving, and books the appraisal.
  • Qualifies buyers and applicants on budget, position and timing before the viewing.
  • Answers questions about a listing from your own particulars.
  • Logs maintenance issues with the urgency you define and notifies the property manager.
  • Escalates genuine emergencies, such as a flood, to your emergency line, and tells anyone reporting a gas smell to call the gas emergency line first.
  • Handles cancellations and rearrangements so negotiators are not left waiting on a doorstep.
03 In practice

A sample call.

Written to show how the assistant is set up for your sector. Names and times are illustrative. The caller has already been told it is automated and that the call is transcribed.

More sample calls

Sample callFirstReach · Estate agents
CallerI saw the flat on Elm Road on Rightmove. Can I view it this week?
FirstReach AIYes. The two-bedroom flat on Elm Road has viewings on Thursday at 5:30pm and Saturday at 10am. Which would suit you?
CallerSaturday.
FirstReach AIGreat. May I take your name and mobile number? And are you renting at the moment, or do you have a property to sell?
CallerPriya Shah, 07700 900123, and I am renting.
FirstReach AIThank you, Priya. You are booked for Saturday at 10am with Tom. You will get a text with the address and Tom's number, and a reminder on Friday.
168hours a week covered, including the evenings and weekends when applicants actually call.
69%of callers hang up rather than leave a voicemail.1
750 msmedian response time, so a buyer is never left wondering if anyone is there.
Integrations

Works with the systems you already use.

No property system is built in. We connect your CRM or diary through its API, per client, and confirm what is possible for your setup during the consultation.

ReapitAltoRightmove and Zoopla lead emailsGoogle Calendar

All integrations →

Compliance

Handled properly.

Applicant and tenant data is processed on your instructions and written to your CRM. The assistant does not give mortgage or financial advice and does not make tenancy decisions. Emergency maintenance calls follow the escalation rules you set. See our security page.

Start with the hours nobody can answer.

A 30-day pilot on your closed hours and overflow only. Your team keeps every call it answers today, and you decide with measured numbers.

Sources
  1. Moneypenny UK