How do I measure the return
on an AI receptionist?
Count the calls you miss now, work out how many would have become bookings, and multiply by what a booking is worth to you. Our calculator models that from your own numbers. A 30-day pilot then replaces the model with measured figures: the calls that actually came in outside your hours, and the bookings the assistant actually made.
Everything else follows from these.
Calls a day
How many come in, across all your hours, not just the ones your team picked up.
Share missed
What proportion goes unanswered today, including everything outside opening hours.
Share that would book
Of the callers you missed, how many were ringing to book rather than to ask something.
Value of a booking
Your own average, at your own prices.
Defaults you can change, stated so you can argue with them.
- A 30% miss rate, or 18% for a business with a receptionist.
- A 45% conversion rate on answered enquiries.
- 30% of cancellations treated as recoverable.
- An average booking value of £70 and 17 calls a day.
- These are modelled estimates from published UK sources, not a guarantee of savings or results. Change them to your own figures in the calculator.
The report replaces every estimate with a measurement.
- Calls received outside your opening hours, by day and hour.
- Calls received while your own line was engaged.
- What callers asked for, grouped by service.
- Bookings made, changed and cancelled, written to your diary.
- Cancellation calls turned into rebookings instead of empty slots.
- Calls transferred to a person, and why.
- The value of the bookings the assistant made, at your own prices.
See it answer your phone.
Book a 20-minute consultation. We map your workflow, preview a persona built for your business and show you what a pilot would look like.